Winner of both the USASBE 2021 Excellence in Entrepreneurship Education (3E) Award and the 2021 People's Choice Winner, USASBE Emerging Experiential Exercise Pitch Competition!
Two Pros and a Con - USASBE 2021 3E Excellence in Entrepreneurship Exercises Winner
" I like this exercise because it does force me to think about a customer segment that I am not currently familiar with in my daily life and attempt to walk in their shoes. It helps to build perspective as well as think about other potential customers for my business idea and how I may need to appeal to different people. "
Undergraduate Student
" I liked [the exercise], I think it was a good complement to the material learned on Business Model Canvas and HBR's Lean startups. "