Learn Disciplined Innovation


Brainstorm, vet, and launch your next business opportunity using a structured practical innovation process!

Innovation exercises help you:
-
Understand customer needs
- Brainstorm new solutions
- Prioritize your ideas for feasibility and value

Experiential exercises to teach you a disciplined process of innovation

Learn the theory, process and frameworks to brainstorm and screen your ideas
Exercises for individuals, small groups, and large corporate teams

Tailored for individuals or teams interested in a structured process to:

  • Become more creative
  • Generate new ideas
  • Objectively prioritize your ideas to drive value

Innovation Exercises wins USASBE 2021

Winner of Both the USASBE 2021 3E Excellence in Entrepreneurship Education Award and People's Choice Award!

Two Pros and a Con - USASBE 2021 3E Excellence in Entrepreneurship Exercises Winner

Got Problems - 2021 People's Choice Winner, USASBE Emerging Experiential Exercise Pitch Competition

  • Starting at $4.99/mo or $39.99/yr

Innovation Exercises Membership

Unlimited Access to All Exercises to Kickstart your Innovation Process

Disciplined Innovation requires creativity and structure to unlock new ideas. Membership exercises help you reach your creative space, ideate new ideas, and systematically vet your ideas.

Creative Warm-Up Exercises
Spur your creativity for the challenge of innovation through fun exercises

Ideation Exercises
Understand your customer needs to brainstorm new ideas

Idea Vetting
Systematic vetting process for your new ideas

Testimonials

Undergraduate Student

" I like this exercise because it does force me to think about a customer segment that I am not currently familiar with in my daily life and attempt to walk in their shoes. It helps to build perspective as well as think about other potential customers for my business idea and how I may need to appeal to different people. "

MBA Student

" I liked [the exercise], I think it was a good complement to the material learned on Business Model Canvas and HBR's Lean startups. "

Undergraduate Student

" I really enjoyed this exercise. My husband and I actually sat here and went through a few of the other tabs because it was fun. I think it truly keeps your brain working on new ideas and hopefully would create some great options for the market. "

About the Founders

Briana Stenard, Ph.D.

Dr. Briana Stenard is an Assistant Professor of Management and Entrepreneurship at the Stetson School of Business at Mercer University. She earned her Ph.D. in Strategic Management and Entrepreneurship from the Georgia Institute of Technology and her Bachelor’s degree in Economics from the University of Georgia. Her research focuses on the role of human capital in shaping entrepreneurial careers. She also has a strong research interest in the impacts of entrepreneurship on local economic growth. She has been published in Organization Science, the Journal of Business Venturing Insights, Small Business Economics, and Advances in the Study of Entrepreneurship, Innovation, and Economic Growth. Her work has also been featured in the Harvard Business Review and the London School of Economics Business Review. She is also a frequent contributor as an expert panelist for Wallethub. 

John Stenard, MBA

John Stenard has founded several start-ups and consulted to SMBs and fortune-500 companies on digital marketing, strategy, and product management. He earned his MBA in Entrepreneurship and Strategy from the Georgia Institute of Technology and his Bachelor’s degree in Management from the University of Florida. He previously led product and growth for one of the largest online education brands in the United States prior to being acquired by Bain Capital. He has hired and led multiple cross-functional teams across product, software development, marketing, operations, and finance. He enjoys mentoring entrepreneurs and providing career advice to aspiring professionals. John is passionate about helping others transform their lives and reach their maximum potential through the power of education.

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